Client:

Untamed

Coaching for Humble High Performers

​

Scope of work:

Visual Identity Design

Brand Positioning & Messaging

Content Creation

Document Design

Event Positioning, Concept & Design

​

Client Overview

Jim Hughes required a comprehensive brand strategy, consulting, and high-volume content creation to support his daily business development and outreach campaigns. While Jim had a clear mission driving his coaching business, his visual identity lacked consistency, which hindered his ability to connect with his target audience effectively.

​

The Challenge

The main challenge was to create a coherent and dynamic visual identity that aligned with Jim’s business values and core purpose. The identity needed to professionalise his outreach efforts, support his coaching initiatives, and open new opportunities for speaking engagements and events.

 

Additionally, the visuals had to reflect Jim’s unique personality, especially his love for “untamed activities,” while maintaining a professional tone.

 

The Process

1. Consultation and Target Audience Analysis:

   • Initial consultations helped define the target audience and clarify Jim’s core business values and goals.

   • Insights from this process informed the development of a visual identity system that resonated with his audience.

2. Dynamic Visual System Design:

   • Straightforward Content: A no-frills approach to visual content ensured clarity and accessibility, emphasising professionalism and purpose.

   • Coherent Visual Identity: A consistent colour palette, typography, and design elements were created to establish a unified brand presence across all platforms and materials.

3. Personalised Visual Communication:

   • Showcasing Jim’s own photography: Incorporating images of Jim engaging in “untamed activities” added an authentic, masculine, and adventurous feel to the brand.

   • Community Building: These visuals contributed to the development of the “Untamed” community and supported event-based product development.

4. Asset Creation for Outreach:

   • Bespoke assets were designed to support outreach campaigns, including social media templates, presentation materials, and branded visuals for speaking opportunities.

 

The Outcome

The revamped visual identity transformed Jim’s brand into a coherent, professional, and impactful presence. By highlighting his unique personality and passions, the brand now communicates authenticity and purpose. The consistent visual identity has strengthened his outreach efforts, opened new opportunities for business growth, and established a strong foundation for the “Untamed” community.

​​

​

Testimonial

​

​"Kim was the perfect person, at the perfect time for my business. I had a fairly clear idea as to my brand and my mission but lacked the creative insight to convert my thoughts into content.

 

Kim asked me questions I had never been asked before and somehow turned my jumbled answers into awesome marketing content that makes my business look much cooler than it is!

 

She also worked really quickly and helped me build a big library of content in a short space of time which has taken a huge weight off my shoulders, allowing me to focus on what I am best at.

 

If you’re looking to turn your amazing ideas and thoughts into epic looking content, get in touch with Kim."

​

Jim Hughes

CEO & Founder of Untamed