Client:

The Happy Flock

Business consultancy for local hero brands  

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Scope of work:

Brand Identity Strategy & Design

Brand Positioning & Messaging

Logo & Icon Design

Template Creation

Social Media Design

Print Design

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Client Overview

Emma approached us during the early stages of her business, seeking a cohesive and aligned aesthetic to support her new venture. With a strong focus on people and planet, Emma’s approach combined positive, joyful energy with a foundation of corporate experience. This balance presented a unique challenge and an exciting opportunity to craft a distinctive brand identity.

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The Challenge

At the outset, there was some uncertainty surrounding the specifics of Emma’s business offering. Our task was not only to create a visual identity but also to clarify her market position, core message, and service offerings. The challenge lay in harmonising her human-centered, artisan values with a polished and exclusive aesthetic that appealed to her clientele.

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The Process

1. Market Positioning and Messaging: We began by refining Emma’s market position, identifying her target audience, and defining her unique value proposition. This foundational work established the core message and tone of voice that would resonate with her ideal clients.

2. Brand Personality Development: The brand’s personality was carefully curated to embody Emma’s joyful, people-focused ethos while maintaining a sense of professionalism and exclusivity. This personality guided both the visual and verbal elements of the brand.

3. Visual Identity Creation:

   • A Vibrant Aesthetic: We crafted a visual style that exuded vibrancy and warmth, reflecting Emma’s positive energy and commitment to sustainability. The design incorporated:

     • Floral Illustrations and Hummingbird Imagery: Symbolising growth, harmony, and the interconnectedness of people and nature.

     • Bold Abstract Colours: Adding dynamism and energy while capturing the artisan spirit of Emma’s work.

   • Contrasting Clean Design: To balance the vibrancy, we introduced clean lines and ample white space. This contrast emphasised clarity and professionalism, ensuring the brand’s premium positioning was evident.

 

The Outcome

The final brand identity seamlessly blended Emma’s joyful, human-centered approach with her corporate expertise, resulting in a cohesive and compelling visual language. The vibrant, artisan-inspired design elements combined with clean, minimalist accents to create a brand that stood out while maintaining a refined aesthetic. Emma’s identity now reflects her unique mission, aligning with her values and resonating with her exclusive clientele.

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Testimonial​

​"Working with Kim is a total dream.

 

She is able to pick up from conversation key aspects of the business direction and values and convert this into image and feel.

 

Sometimes she saw things I hadn’t even consciously picked up on myself! I am over the moon with my new branding.

 

As a visual person this aspect was super important for me as a foundation of my whole business and Kim lifted it beyond what I could imagine. The assets delivered are also super easy to work with to continue to flex use of my branding across different platforms and media’s.

 

I wouldn’t hesitate to recommend Kim for your branding. You’ll not only get amazing design, you’ll see your business in a whole new, elevated light!"

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Emma Davies

CEO & Founder of The Happy Flock