The Happy Flock
Business consultancy for local hero brands
Scope of work:
Brand Identity Strategy & Design
Brand Positioning & Messaging
Logo & Icon Design
Social Media Design
Emma came to me at the initial stages of her business because she wanted an aligned aesthetic to accompany her new endeavour.
With a focus on people and planet I was excited to develop an identity that would reflect the positive joyful nature of Emma's approach, balanced with her corporate experience.
To begin with there was some uncertainty on the specifics of the offer. We initially got to work clarifying the market position, core message and business offers. From there we developed the brand personality and ensured the tone of voice was reflected and fed into the visual elements of design. Creating a vibrant aesthetic with an artisan premium feel reflected the human approach and exclusive nature of Emma's clients.
Using core identifiers such as floral illustration, imagery of hummingbirds, and bold abstract colour we then cut through this vibrancy with straight lines and white space, creating a clean contrasting effect.
"Working with Kim is a total dream.
She is able to pick up from conversation key aspects of the business direction and values and convert this into image and feel.
Sometimes she saw things I hadn’t even consciously picked up on myself! I am over the moon with my new branding.
As a visual person this aspect was super important for me as a foundation of my whole business and Kim lifted it beyond what I could imagine. The assets delivered are also super easy to work with to continue to flex use of my branding across different platforms and media’s.
I wouldn’t hesitate to recommend Kim for your branding. You’ll not only get amazing design, you’ll see your business in a whole new, elevated light!"
CEO & Founder of The Happy Flock