Client:

Slumber & Sprout 

Sleep Specialists

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Scope of work:

Visual Rebrand 

APP design

Product development & theme creation

Online guide design

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Client Overview

Hayley, one of the founders of Slumber & Sprout, approached us ahead of launching new products, and seeking a brand refresh to elevate the professionalism of her online sleep consultancy.

 

While the existing brand was well-established, Hayley recognised the need for a visual update to align with the business growth and its expanding product offerings.

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The Challenge

The goal was to refresh the brand without completely overhauling its identity. This required building on the existing visual foundations while introducing new elements that would enhance the brand’s appeal and versatility. The project also included creating assets for new products and an accompanying app to ensure consistency across all touch-points.

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The Process

1. Visual Brand Expansion:

   • Color Palette Update: We expanded the original colour palette by introducing a complementary lavender hue to elevate the existing ‘hero blue’. This addition provided a fresh and dynamic feel to the brand while maintaining its established identity.

   • Refinement of Visual Elements: Minor tweaks were made to existing design elements, ensuring a polished and professional look without losing the brand’s recognisability.

2. Development of New Product Themes:

   • Slumber Guides: Six unique themes were developed for the Slumber Guides, each with its own bespoke visual style. These themes included moon and stars, dandelions, and feathers, and they were carefully designed to be cohesive with the brand while offering variety and appeal to different audiences.

3. App Asset Design:

   • Bespoke Assets: We created custom visual assets for the Slumber & Sprout app, including icons, illustrations, and interface elements. These assets ensured a seamless extension of the brand’s updated look, into the digital space.

 

The Outcome

The refreshed brand identity successfully professionalised the image of Slumber & Sprout while retaining its original charm. The expanded colour palette, new Slumber Guide themes, and bespoke app assets provided Hayley and Katie with a cohesive and versatile toolkit to support their business as it grew into new product offerings. The updated visuals enhanced the brand’s appeal and positioned it for continued success in a competitive market.

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Testimonial

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​"Kim has been beyond incredible to work with - our rebrand would not have been possible without her.

 

She has the amazing ability of being able to read my mind (even when it isn’t clear to me), creating everything I envisioned and then improving on it drastically. Kim communicated clearly with me every step of the way, I was always made aware of when I could expect things and how much of my budget was being used.

 

I received everything in a really timely manner despite being on opposite sides of the world. Kim was so flexible and created everything in the program I know how to use which meant I felt confident in continuing her work on my own going forward.

 

I wouldn’t hesitate to work with Kim again and highly recommend her to ANYONE needing help  levelling up their branding or creating a new brand identity." 

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Hayley Burton

Founder of Slumber & Sprout