Scope of work:
Visual Identity Expansion
Brand Positioning & Messaging
James and Sandra, partners in crime at Momentus - a coaching consultancy for individuals and teams - had an existing logo that they wanted to retain but were lacking other design elements to create cohesion within their communication and brand experience.
An expansion of visual assets was required to provide consistency and build trust across all touch-points of their business.
Using the business values and specific approach in coaching we began to explore the possibilities and craft a tone of voice for their brand which solidified their unique position in the market and fed into the look and feel for the brand.
The existing logo provided inspiration for a set of icons that were developed to identify service offerings and values. Never seen in isolation but sprinkled throughout all outlets to build a credible digital footprint for the Momentus brand.
From there we developed numerous assets ensuring all touch-points were consistent in representing a professional approach and providing a creative and cohesive foundation for their business.
“Kim first got in touch with me to offer some free tips about business branding and how to make an impact with customers. What she sent then was really helpful and was just the tip of the excellent work that followed!
Our conversation continued and at no point did Kim try a hard-sell or try to push me towards anything. Her enthusiasm, professionalness and all-round lovely manner meant that when the time can for me to consider my own business branding, I reached out to Kim. Then the magic started!
Kim wasted no time in understanding more about my company, what it does, who to, etc. She added a lot of valuable insight, ideas and challenge. Our project together soon grew from a refresh of the branding colours and style, to coming up with new icons, imagery, copywriting, web design and brochure designs.
Working with Kim has accelerated the business forward, given me the confidence and increased motivation to shout about my business and have fun with it! And I have proof that the new branding works - I used some of the styles and ideas in a business proposal to a new prospective client to work with their Board - the proposal was agreed on first review, no questions, no negotiation. A simple YES.
If you want more YES' in your business - speak to Kim”
Founder of Momentus