top of page

Client:

Momentus

​

Scope of work:

Visual Identity Expansion

Brand Positioning & Messaging

Web Design

Content Creation

Print Design

​

Project Overview

James and Sandra, partners in crime at Momentus—a coaching consultancy for individuals and teams—wanted to retain their existing logo but lacked other design elements to create cohesion within their communication and brand experience. The goal was to expand their visual assets to provide consistency and build trust across all touch-points of their business.

​

Key Objectives

  • Expand visual assets to ensure cohesion across all communication channels.

  • Develop a tone of voice that reflects Momentus’ unique values and approach to coaching.

  • Enhance brand credibility through consistent and professional representation.

 

Approach and Execution

1. Tone of Voice Development:
We began by delving into the business values and specific coaching approach that make Momentus unique. This exploration informed the development of a tone of voice that:

  • Solidified their unique position in the coaching market.

  • Provided clear guidelines for consistent communication across platforms.

  • Balanced professionalism with approachability to appeal to individuals and teams alike.

 

2. Visual Identity Expansion:
Taking inspiration from the existing logo, we developed a set of icons to represent service offerings and core values. These icons were:

  • Integrated seamlessly across digital and physical touchpoints, never seen in isolation but used as subtle elements to enhance the brand’s presence.

  • Designed to reinforce the brand’s identity and create a cohesive experience for clients.

 

3. Creation of Brand Assets:
We designed numerous assets to ensure every interaction with the Momentus brand reflected consistency and professionalism:

  • Branded templates for presentations and documents.

  • Social media visuals aligned with the brand’s tone and style.

  • Marketing materials that emphasized the brand’s credibility and unique value proposition.

​​

​

Testimonial

 

“Kim first got in touch with me to offer some free tips about business branding and how to make an impact with customers. What she sent then was really helpful and was just the tip of the excellent work that followed!

​

Our conversation continued and at no point did Kim try a hard-sell or try to push me towards anything. Her enthusiasm, professionalness and all-round lovely manner meant that when the time can for me to consider my own business branding, I reached out to Kim. Then the magic started!

​

Kim wasted no time in understanding more about my company, what it does, who to, etc. She added a lot of valuable insight, ideas and challenge. Our project together soon grew from a refresh of the branding colours and style, to coming up with new icons, imagery, copywriting, web design and brochure designs.

​

Working with Kim has accelerated the business forward, given me the confidence and increased motivation to shout about my business and have fun with it! And I have proof that the new branding works - I used some of the styles and ideas in a business proposal to a new prospective client to work with their Board - the proposal was agreed on first review, no questions, no negotiation. A simple YES.

 

If you want more YES' in your business - speak to Kim” 

​

James Perryman,

Founder of Momentus

bottom of page