Lorraine Wilkes Coaching

Client:

Scope of work:

Brand Identity Strategy & Design

Brand Positioning & Messaging

Logo Design

Icon & Badge Design

Template Creation

Project Overview

Lorraine has a wealth of experience working with people through different stages of her career. In 2019, she decided to take a leap and transition into a role where she could help others live a life grounded in their true selves. As a new coach, Lorraine sought a visual identity that reflected a bright and spacious feel while addressing the distinct needs of her work with individuals and the corporate sector.

Key Objectives

Create a dual-focused brand identity for individual coaching and corporate services.
Develop a cohesive system of logos and icons to represent her coaching pillars.
Use bold and warm design elements to communicate openness and simplicity.

Approach and Execution

1. Defining the Vision:
We worked with Lorraine to understand her coaching philosophy and the impact she wanted to create. This clarity informed a design approach that reflected her bright, no-nonsense style while being adaptable for different audiences.

2. Visual Identity Development:
A unique combination of elements was crafted to suit Lorraine’s dual focus:

Logos and Icons: An extensive family of logos and icons to identify specific coaching pillars and create a structured system of communication.
Colour Palette: Cool hues warmed up with yellow to evoke a sense of openness and positivity.
Repetitive Circles: Simple circular patterns symbolising continuity and connection, adaptable across various content.

3. Application Across Touchpoints:
The brand identity was applied to:

Marketing materials for individual and corporate coaching.
Social media templates to build a consistent digital presence.
Print designs to establish a professional and approachable image.

Testimonial

“Kim is the perfect combination of talented, trustworthy and friendly. She really helped me formulate what matters to me, what my purpose is, and she turned it into a brand.

Kim has helped me tremendously, not only with the design of my brand but also with its definition. She made me think about my goals and my purpose and she then turned them into a brand that I love.

I am now much more confident to sell my services. In addition to bringing her talent and guidance, she has been incredibly reliable, flexible and friendly.

Thank you.”

Lorraine Wilkes

Transition Coach

Founder of Lorraine Wilkes Coaching