Lorraine Wilkes Coaching
Scope of work:
Brand Identity Strategy & Design
Brand Positioning & Messaging
Icon & Badge Design
Lorraine has a plethora of experience working with people through different stages of her career. In 2019 she decided to take a leaf out of her own book and transition into a role where she can help many people live a life grounded in their true selves.
As a new coach she wanted a bright and spacious feel to her visual identity. With two distinct sides to her approach we developed a design combination for her work with individuals, and a style to identify her work in the corporate sector.
An extensive family of logos and icons helps to identify specific pillars of her coaching approach and create a system of communication.
Bold colour in cool hues warmed up with yellow and combined with repetitive circles, creates an open and simple design which can be turned up and dialled down depending on the feel needed for content.
“Kim is the perfect combination of talented, trustworthy and friendly. She really helped me formulate what matters to me, what my purpose is, and she turned it into a brand.
Kim has helped me tremendously, not only with the design of my brand but also with its definition. She made me think about my goals and my purpose and she then turned them into a brand that I love.
I am now much more confident to sell my services. In addition to bringing her talent and guidance, she has been incredibly reliable, flexible and friendly.
Founder of Lorraine Wilkes Coaching