Client:

Knovolution

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Scope of work:

Visual Identity Expansion

Icon Design

Infographic design

Campaign Design

Print Design

 

Project Overview

The founder of Knovolution, Janine Weightman, had a beautiful new logo but limited design and collateral to share her core message and offerings effectively. Recognising that logos are rarely seen in isolation, an expansion of her visual identity was necessary to present her brand cohesively.

 

Key Objectives

• Expand visual identity to complement the existing logo and enhance brand cohesion.

• Communicate Janine’s principles of knowledge management in an impactful way.

• Develop marketing materials and assets to support her business launch.

 

Approach and Execution

1. Understanding the Vision:
We began by exploring the impact Janine wanted to make and her unique approach to knowledge management. This insight helped shape the design direction and messaging to align with her bold, no-nonsense style.

 

2. Visual Identity Expansion:
Using the primary logo as inspiration, we developed a family of graphic assets to create a cohesive and dynamic brand:

• Graphic Elements: Custom assets that reflect Janine’s bold approach and principles.

• Imagery: High-contrast monochrome photography to complement the vibrant color palette.

• Colour Palette: A bold and striking combination to ensure the brand stands out.

 

3. Application to Marketing Collateral:
The expanded visual identity was applied across a range of materials, including:

• Marketing content and print design.

• Social media templates to build a credible digital presence.

• Presentation materials for client and stakeholder engagement.

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Testimonial

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"I was already the proud owner of a brand identity - a distinctive logo, colour palette, font and vibe – that captured the ethos of my business. Putting it all together however, to create the content I needed, was a different case. Armed with my new Canva subscription and a gut feel for how all this would look, I realised that my design skills weren’t going to cut it this time.

 

Then I met Kim and discovered the yin to my yang.   

Kim is my creative partner. She is the one I turn to when my ideas are brewing. My logo and brand identity are my instrument, and Kim helps me to play it.

 

Like a song writing partner, Kim brings the riffs together, adds her embellishments, and arranges the tune I want to send to my audience. She helps me translate my thoughts and messages through the vibe of my brand identity and converts it into amazing content.

 

Working with Kim is exciting and our collaborative sessions are both insightful and productive. I’m always impressed by the quality, level of development, and turnaround Kim delivers.  

 

Kim listens to the ingredients of my ideas and supports me to shape them into the final product. I can always rely on Kim’s insight, feedback, and expertise to bring the professional polish to my concepts. Through her considered questioning, visual direction and diligence in understanding my vision, Kim has helped me to communicate with confidence and stand out in my field.

 

I trust in Kim to help me leverage and extend my brand.  She has elevated my business profile through the range of content she has created for me. I simply can’t wait to kickstart our next creative collaboration!"

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Janine Weigtman

Founder of Knovolution

Knowledge Management Consultancy