Scope of work:
Brand Identity Strategy & Design
Brand Positioning & Messaging
Visual Identity Rebrand
Logo & Icon Design
With four stakeholders to consider, Steve and his team needed a dynamic and fresh identity to communicate with, and attract their audience across a variety of platforms.
Strong values and uplifting intention's led this project from the start. Balancing four stakeholders required the ability to vary the brand tone of voice, which meant copywriting was a key element in this identity.
We developed a detailed tone of voice guideline helping dial up or tone down brand voice values depending on specific content. Whether it be families, councils, investors or lenders, the tone of voice needed to attract and communicate effectively with each group of people.
With a blend of icons, photography, colour and shape we developed visual elements that work alongside each other to create an interesting and dynamic experience.
This is exactly the type of purposeful endeavour I love to work on and the outcome has already seen success for KeyStone.
"We worked with Kim for a number of months and found this to be an extremely positive experience.
We reached out to Kim to help develop our brand strategy, tone of voice and logo, and right from the outset it was clear that we had found the right person.
Kim has a very methodical approach and seeks to understand your business in detail and from there to develop the brand and tone of voice. We were sufficiently impressed with the output to engage Kim to redesign of our website and once again we were extremely happy with the delivery.
Kim was very patient, responsive and often went out of her way to ensure our requirements were met.
We recommend Kim highly to anyone seeking to develop a strong brand identity and look forward to many more collaborations in the future with her."
CEO and Founder of KeyStone