Client:

JT Ethos​

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Scope of work:

Visual Identity Audit

Rebrand of Visual Assets

Logo Design

Visual Identity Expansion

Content Creation

Print Design

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Client Overview

JT Ethos, founded by Jim, has experienced consistent growth over the past few years. However, Jim recognised that his online outreach, digital presence, and marketing materials no longer reflected the reputation he had built as a leading health expert in his local area. The existing brand identity failed to communicate the high-quality, holistic service and experience that JT Ethos offered.

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The Challenge

The primary challenge was to create a brand identity that matched the professionalism and excellence of Jim’s services. The new identity needed to be bold, coherent, and reflective of the trust and expertise that had become synonymous with JT Ethos. It was crucial to ensure that the updated visual communication system resonated with Jim’s audience and elevated his digital footprint.

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The Process

1. Foundation Analysis: Jim’s clear understanding of his audience helped us articulate his service offerings and provided a strong foundation for the rebrand. This clarity allowed us to focus on developing visual elements that aligned with his positioning, and reinforced his authority in the health sector.

2. Visual Communication System:

   • Professional and Clean Aesthetic: A modern design system was created to reflect JT Ethos’ high standards and holistic approach. This included:

     • A refined logo that embodied professionalism and trust.

     • A cohesive colour palette balancing boldness with a sense of calm, reinforcing the brand’s health-focused ethos with a variety of colours.

     • Typography that was both modern and approachable, ensuring readability and impact across all materials.

   • Aligned Marketing Materials: All marketing materials were updated to maintain consistency, including brochures, business cards, social media templates, and website visuals. These updates ensured that every touchpoint reflected the premium nature of the brand.

3. Digital Presence: The updated identity was integrated into JT Ethos’ digital platforms, enhancing the overall user experience. This included:

   • A visually engaging website redesign that highlighted Jim’s expertise and the business’ offerings.

   • Presentation templates to resonate with his target audience.

 

The Outcome

The rebranding process transformed JT Ethos into a professional, bold, and cohesive brand that accurately represents the quality and holistic nature of Jim’s services. The updated identity strengthened the business’s digital footprint, aligning it with the reputation Jim has cultivated. Clients and stakeholders now experience a seamless and elevated brand journey, from the first interaction to ongoing services.

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Testimonial

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“Kim has added such an amazing injection of positivity into not only my company and brand but also into my working life. I took a bit of a leap out of my comfort zone when engaging Kim but could not be happier with the result.

 

Kim's work is purposeful, focussed and turned around in very sensible times. She is equally very good at detailing when things will happen and delivering on that.

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Kim is a very positive person to work with and adds energy and enthusiasm to all of our interactions, something that I value hugely and is all the more welcome after this year of the pandemic. What is more, I just love the designs and am so pleased that I have gone way past the original brief to expand the impact of the new branding.

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I could not be happier with the end result, I am proud of my business again and love the consistency we have achieved across all outputs and all elements of the business. Thank you Kim.”

 

Jim Thorp

Founder of JT Ethos