JT Ethos

Scope of work:

Visual Identity Audit

Logo Design

Visual Identity Expansion

Content Creation

Jim was conscious that as his business had grown over the last few years his online outreach, digital footprint and marketing material were out of touch with the reputation he had built. The current brand identity was not representing the holistic service  and experience Jim offered.


As the go-to health expert in his local area he needed something coherent, professional and bold.

Jim’s positioning was spot on and the clarity regarding his offering and audience provided a solid foundation for the rebrand. I was excited to bring his visual commutation up to scratch and more aligned with the business he has built and the message he continues to spread. 


“Kim has added such an amazing injection of positivity into not only my company and brand but also into my working life. I took a bit of a leap out of my comfort zone when engaging Kim but could not be happier with the result.


Kim's work is purposeful, focussed and turned around in very sensible times. She is equally very good at detailing when things will happen and delivering on that.

Kim is a very positive person to work with and adds energy and enthusiasm to all of our interactions, something that I value hugely and is all the more welcome after this year of the pandemic. What is more, I just love the designs and am so pleased that I have gone way past the original brief to expand the impact of the new branding.

I could not be happier with the end result, I am proud of my business again and love the consistency we have achieved across all outputs and all elements of the business. Thank you Kim.”


Jim Thorp

Founder of JT Ethos