Hypnosis Coaching Academy
Scope of work:
Visual Identity Rebrand
Logo & Badge Design
The founders of the Hypnosis Coaching Academy wanted a full rebrand of their visual communication to support their transition to an online hub of education.
Moving from in person workshops to a fully remote business, HCA needed a consistent visual communication system that attracted curious explorers of personal development, NLP and personal growth.
Three bold colours and a strong triangle symbol at the peak of this visual identity has been supported by a careful selection of expansive photography, purposefully designed merit badges and the use of colour to create a bold sensibility of the education service they provide.
"It is extremely refreshing to work with a highly-skilled, artistic creative who also operates with such a high degree of professionalism.
Kim's work is beautiful and she met every deadline ahead of schedule.
Her willingness to receive our requests for modifications, and then respond with both positivity and excellent work (all with the patience of a saint) is remarkable!
Kim's ability to assist us in clearly describing our brand identity and then transform our abstract notions into beautiful visual design elements that perfectly expressed the spirit of our mission is nothing short of awesome."
Founder of Hypnosis Coaching Academy