Client:
Destiny Creation
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Scope of work:
Brand Identity Strategy & Design
Brand Positioning & Messaging
Logo & Icon Design
Website Concept Design
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Client Overview
With over 40 years of investing experience, Mark Yegge has amassed a wealth of financial knowledge. Recognising the need for a professional identity that reflects his expertise and resonates across various online platforms, Mark sought a cohesive brand identity for his project, Destiny Creation.
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The Problem
Financial literacy is a skill we all need but are rarely taught effectively. Despite its everyday importance, financial education is often overlooked in traditional learning environments. Destiny Creation was established to fill this gap, providing resources to empower individuals to take control of their financial futures. However, the challenge was to design a brand identity that was not only professional and premium but also approachable and human.
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The Solution
To meet these goals, we developed a brand identity that embodies the following qualities:
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Dynamic and Flexible Design: The visual identity was crafted to be adaptable, ensuring consistency across online platforms like websites, social media, and e-learning tools. This included creating a versatile logo, a harmonious colour palette, and typography that balanced professionalism with approachability.
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Premium Yet Human Tone: Messaging and visuals were designed to reflect both expertise and relatability. This included a mix of aspirational imagery and conversational language, establishing trust while remaining accessible to users at all levels of financial knowledge.
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Community-Focused Approach: The brand identity emphasised the collaborative nature of Destiny Creation. With an online community, a collection of courses, and personalised coaching, the design encouraged engagement and highlighted the supportive ecosystem at the heart of the brand.
The Outcome
The final brand identity successfully balanced the need for professionalism and warmth, effectively positioning Destiny Creation as a leader in financial education. This project not only allowed us to explore a new sector but also demonstrated the importance of creating brands that educate, inspire, and empower.
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Testimonial​
​"Blown away. Kim is a genius. She took our multiple brands and thoughtfully and methodically built an identity with multiple layers. This process not only transformed our brand, but brings our customers closer to what we can do for them in their financial journey.
Listen, I started out NOT knowing how it would end, but I trusted Kim, her creativity and her process and in the end, was just amazed at the results she produced. I would highly recommend Kim and suggest that if you are going to do anything involving branding, you collaborate with Kim Youdan.
Thank you again, Kim. "
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Mark Yegge
CEO & Founder of Destiny Creation
