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Client:

Ben Birchall

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Scope of work:

Brand Identity Strategy & Design

Brand Positioning & Messaging

Logo & Icon

Infographics

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Project Overview

With a few strings to his bow and a wealth of experience working with visionary leaders, Ben needed a personal brand to focus on his consulting business. His portfolio career—spanning social entrepreneurship, writing, and HR culture consultancy—required a cohesive identity to communicate his core message.

 

Key Objectives

  • Craft a personal brand that ties together Ben’s diverse roles and expertise.

  • Highlight his unique approach to empowering individuals for the benefit of teams.

  • Develop a bold and bright identity to stand out in a competitive HR and culture consultancy landscape.

 

Approach and Execution

1. Finding the Common Thread:
We explored Ben’s diverse career and personal philosophy, uncovering a unifying theme: his dedication to bringing out the best in individuals for the good of the team. This became the foundation for his brand’s messaging and visual identity.

 

2. Tone of Voice Development:
With a precise philosophy and clear values (evidenced in his authorship), we crafted a tone of voice that:

  • Emphasizes Ben’s people-first approach.

  • Balances authority and warmth to engage both leaders and teams.

  • Aligns with his written work to maintain consistency across platforms.

 

3. Visual Identity Creation:
A bold and bright design was developed to reflect Ben’s energetic and impactful approach:

  • Color Palette: Vibrant and modern hues to stand out while maintaining professionalism.

  • Typography: Clean and approachable fonts to convey clarity and confidence.

  • Icons and Graphics: Visual elements inspired by his personal philosophy, used across digital and physical materials.

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Testimonial

 

“Kim is great to work with! She is genuinely interested in helping you to achieve the right brand for you.

 

She is proactive and professional. She stimulates your thinking and turns your thoughts into exceptional outputs.

 

I found the process of developing my personal brand with Kim both easy and enjoyable and would definitely recommend working with her.” 

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Ben Birchall

Social Entrepreneur, Author, Consultant

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