Scope of work:
Brand Identity Strategy & Design
Positioning & Brand Personality
Logo & Icon Design
Kat came to me with an idea for an online post box gifting experience.
With her love of relaxing in a hot bath, sending gifts to her favourite people and a name inspired by her fiancé - this project was personal.
The initial gifting concept and inspiration for the brand name were two solid points to start with. I helped her shape these two fundamental ideas and expand on them.
We got to work digging a little deeper as to why this idea was so special to her. This wasn't a run of the mill birthday gift idea, this was a spontaneous experience for all fantastic women; mothers, daughters, friends and of course, fiancés!
Kat make's the products herself so a natural colour palette helped lay a foundation to this brand. The deep burgundy brought contrast and aligned with beetle theme, bringing in a familiarity with Beets and beetroot.
It was important to ensure a spirit of fun to reflect Kat's personality but also a premium feel. The choice of language and alliteration throughout the copy brings an playful edge where the fun classy photography and colour overlays adds a sophistication.
This project was a lot of fun and with room for creativity the outcome has a dynamic edge that can grow with Kat's ambitions for the brand.
“Kim is an absolute star!
I went to her with an idea and I’ve left with a brand. Not just a brand but a brand that hits the brief and makes it personal to me and my story. She took my idea and elevated it to the next level.
It was a pretty scary thing taking the first step making an idea a reality. Kim helped me deep dive to clarify not just what I wanted but through that process considered my customers needs too. I couldn’t be happier and I can’t wait to get out there and sell my products!
We’ve looked at logos, the meaning behind the name, product placement, product logos and even the unwrapping experience for my customer. Kim worked very quickly and any changes have been made with such quick turnaround. Nothing was too much trouble.
I will always go back to Kim in the future for anything that I need, it was an absolute pleasure working with her. I think sometimes she was more excited about the brand than me, what a dream she was!”
Founder of Beets Bathroom