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Client:

Beets Bathroom​

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Scope of work:

Brand Identity Strategy & Design

Positioning & Brand Personality 

Logo & Icon Design

Poem writing!

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Project Overview

Kat came with an idea for an online post-box gifting experience inspired by her love of relaxing in a hot bath, sending thoughtful gifts, and a name inspired by her fiancé. This deeply personal project needed a brand identity that captured its unique essence and appeal.

 

Key Objectives

  • Shape and expand initial ideas to create a cohesive and compelling brand identity.

  • Design a playful yet premium look that reflects Kat’s personality and vision.

  • Develop a visual identity inspired by her handcrafted products and natural approach.

 

Approach and Execution

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1. Exploring the Vision:
We worked closely with Kat to uncover the deeper significance of her concept. This wasn’t just about gifts; it was about creating spontaneous, heartfelt experiences for amazing women—mothers, daughters, friends, and fiancés. This insight shaped the brand’s direction.

 

2. Visual Identity Development:
Inspired by the handcrafted nature of Kat’s products and her love of natural elements:

  • Colour Palette: A natural palette anchored by deep burgundy, reflecting the beetle theme and connecting to the brand name’s inspiration.

  • Typography: A playful, unusual, yet elegant font was chosen to represent the brand, balancing fun with sophistication.

  • Graphic Elements: Repetitive patterns and overlays to evoke a dynamic yet cohesive feel.

 

3. Brand Voice and Application:
The tone of voice and design elements were carefully balanced to reflect Kat’s fun yet premium aesthetic:

  • Playful Language: Alliteration and lighthearted copy to add charm and relatability.

  • Photography and Overlays: Classy, yet fun imagery combined with colour overlays - to add a steam screen effect - to create a polished, premium look.

  • Marketing Materials: A cohesive suite of assets for social media, packaging, and promotional content.

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Testimonial

 

“Kim is an absolute star!

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I went to her with an idea and I’ve left with a brand. Not just a brand but a brand that hits the brief and makes it personal to me and my story. She took my idea and elevated it to the next level.

 

It was a pretty scary thing taking the first step making an idea a reality. Kim helped me deep dive to clarify not just what I wanted but through that process considered my customers needs too. I couldn’t be happier and I can’t wait to get out there and sell my products!

 

We’ve looked at logos, the meaning behind the name, product placement, product logos and even the unwrapping experience for my customer. Kim worked very quickly and any changes have been made with such quick turnaround. Nothing was too much trouble.

 

I will always go back to Kim in the future for anything that I need, it was an absolute pleasure working with her. I think sometimes she was more excited about the brand than me, what a dream she was!” 

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Kat West

Founder of Beets Bathroom

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