Things to consider when communicating with your people.
1. YOUR READER
Who is your audience?
What is their mindset?
What do they want?
How can you help them?
2. YOUR CONTENT
Messages can be broken down into three categories – knowing what you’re trying to achieve will help focus your message:
1. Providing direction
2. Giving information
3. Or a combination of both
Don’t try to do too much with one message, otherwise it will become confused and lose impact.
3. YOUR PURPOSE
Most important of all – what do you want your reader to think, feel or do differently? This is your objective, and will be what drives your call to action.
A call to action doesn’t have to be an obvious next step – like ‘visit my website’. But it should answer the purpose of your communication. So if an Instagram caption is designed to boost engagement, your call to action could simply be a question for followers.
If your objective is to lead readers to another resource or webpage, you should try to embed the call to action within the copy.
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Take another look at the above before you put pen to paper, or more likely, fingers to keys.