Alderson Fundraising

Scope of work:

Visual Identity Design

Brand Positioning & Tone Of Voice

Logo Design

Helen Alderson, founder of Alderson Fundraising had recently started her own venture and needed a brand identity to articulate her purpose with relevant language and to communicate visually with the intention of becoming much more active online.

The decision was made to create a business brand rather than a personal brand due to the future vision of building a team and creating a larger offering for her clients.



Helen Alderson

Founder of Alderson Fundraising